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Photographing Custom Furniture For Allaire, Inc.

Recently I had the pleasure of working with Dan Allaire of Allaire, inc. on a fun project in Paradise Valley, Arizona. If you don’t know, Dan and his team are experts in the custom furniture business and their work is absolutely amazing. I’ve shot some pieces of his furniture in a studio setting before, but this time he needed some images made of his custom furniture pieces in a client’s home to use in some advertisements in Luxe Magazine.

Here are a few of the final images we captured during the few hours we were in the client’s home:

Custom credenza, table & chairs by Allaire, Inc.  Custom credenza, table & chairs by Allaire, Inc. Credenza close-up Credenza close-up Second Credenza in Livingroom Second Credenza in Livingroom

Behind The Scenes

These are a few of the images we created and at least a few of them will be appearing in Luxe Magazine soon for an ad campaign Allaire, Inc. is running. Keep your eyes open for that! Below are a few behind the scenes shots of me ‘capturing the details’ and hopefully these shots will give you an idea of the amount of work involved in creating the above images.

I frequently use a black cloth to block light or reflections on shiny surfaces. This is a cheap tool that really comes in handy on almost every shoot!  I frequently use a black cloth to block light or reflections on shiny surfaces. This is a cheap tool that really comes in handy on almost every shoot! I sometimes use a speed light with a Honl Photo 8 Again, here is the black cloth being used to block the reflections and sunlight on the top of the credenza. Here is a RAW image, straight from the camera. I used a moonlight with shoot through umbrella on the left to illuminate the left side of the image, then I used my black cloth to block the reflections and harsh light coming in from the right. Once I blocked that light off, I used my speed light with soft box attachment to highlight the details of the credenza. Then I tied it all together in photoshop to create the final image.  Here is a RAW image, straight from the camera. I used a moonlight with shoot through umbrella on the left to illuminate the left side of the image, then I used my black cloth to block the reflections and harsh light coming in from the right. Once I blocked that light off, I used my speed light with soft box attachment to highlight the details of the credenza. Then I tied it all together in photoshop to create the final image.

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